Spokane Velocity FC
USL Spokane — League ONE
Crest
Role: Naming Exercises | Moodboarding | Design Colab - Crest
USL Spokane put a call out to develop a Name and Crest for the prospective new League 1 soccer team. Treatment won this work and I had the honor to collaborate on the development of the name and design of the crest.
Guide
Role: Design
Once complete, I took the wheel and created the brand guide, refining the voice and providing concepts which have since been utilized by the owners and media team at USL Spokane aka Spokane Velocity!
Original Kit Inspiration
One of the concepts I was most excited about was the Kit. Originally designed as an “dreamin’ big piece” to place in the brand guide, knowing fully well execution may not happen. The USL team loved it so much they stopped at nothing to bring it to life.